In today’s digital world, everyone’s glued to their screens—scrolling through social media, watching short videos, and looking for content that feels real and relatable. That’s where User-Generated Content (UGC) comes in. It’s the kind of content that feels trustworthy, authentic, and designed by everyday people just like you and me.

Now, imagine being able to create that kind of content effortlessly. Sounds great, right? Well, thanks to recent advances in AI technology, brands can now generate high-converting UGC ads without hiring influencers or production teams. Let’s break it all down and explore how you can create viral UGC ads using AI—without the headache.

What Is UGC and Why Does It Work So Well?

User-Generated Content refers to videos, images, and posts created by real people, not brands. It often looks like someone sharing their experience or opinion about a product—kind of like a friend giving you a recommendation.

Why do UGC ads perform so well?

• They’re authentic: People trust people. When someone sees a real person talking about a product on video, it feels believable.
• They’re more engaging: UGC-style videos often feel native to platforms like TikTok, Instagram, or Facebook, which makes users stop scrolling and pay attention.
• They’re more affordable: Unlike polished corporate videos, UGC can be produced quickly and at low cost—especially now with AI in play.

In fact, UGC-style ads have been shown to outperform traditional ads in both engagement and conversion rates. That’s huge if you’re in charge of marketing, running ads for a brand, or even just launching your own online store.

How AI is Changing the Game for UGC Ad Creation

Creating UGC the traditional way meant reaching out to influencers, negotiating fees, sending them products, and hoping they’d film something good. It can take weeks (and a chunk of your budget). But thanks to AI, that process just got a whole lot easier—and faster.

Here’s how AI can now step in to streamline everything:

• Scriptwriting: AI tools like Arcads help you generate engaging, on-brand scripts for your UGC ad in minutes. No more struggling with what to say.
• Voiceovers & Avatars: Instead of hiring a person to speak on camera, AI can generate realistic voices and even avatars that look and sound just like real people.
• Video Editing: AI can stitch together video scenes, music, effects, and captions to replicate the look and feel of native content on TikTok or Instagram.

That means you can go from concept to content faster than ever—and without a studio or camera crew.

Steps to Create a Viral UGC Ad with AI

Let’s say you’ve got a product you want to market—a skincare serum, for example. Here’s how a typical AI-generated UGC process might go:

Step 1: Input Your Brand Details

AI tools like Arcads often start by asking a few simple questions: What’s your product? Who is your audience? What’s your top-selling point?

From there, the system uses natural language models (kind of like ChatGPT) to craft a script that sounds friendly and authentic.

Step 2: Generate a UGC Script

Instead of writing from scratch, the AI gives you a ready-to-go script you can either edit or use as-is. It might sound something like:

“Hey guys! I’ve been using this serum for just a week and OMG, my skin has never felt smoother…”

Short, personal, and engaging. It sounds like your friend sharing a tip—not a brand doing a hard sell.

Step 3: Choose Your AI Presenter

Now it’s time to pick your presenter. You can either upload a video of a human talking or select from AI avatars that look surprisingly real. Some platforms even let you personalize the voice, tone, and mannerisms for extra believability.

Step 4: Add Visuals, Music, and Captions

The AI then helps you layer in footage or product photos, upbeat background music, trending video styles, and auto-generated captions. The final video? It looks just like content from a real consumer.

Step 5: Export and Post

All that’s left is to export your video and upload it to your social channels or ad platform. You can make multiple versions fast—ideal for A/B testing and finding what clicks with your audience.

Real-Life Example: A Makeup Brand Boosting Sales with AI

Let’s put this into perspective. A small indie makeup brand wanted to advertise their new mascara. Normally, they’d work with influencers or hire a video team. Instead, they used AI to do everything.

In just 30 minutes, they had 3 different video ads ready to go:

• One featured an AI avatar gushing about her longer lashes.
• Another used a realistic voiceover with product footage and testimonials.
• The third was styled like a trending TikTok review, with bold music and captions.

They ran the videos as paid ads—and within a week, their click-through rate shot up by 215%, while customer acquisition costs dropped by 40%.

Not bad for skipping the influencer emails and doing it all with AI.

Tips to Make Your AI-Generated UGC Go Viral

Want your new AI-powered ads to get eyeballs? Here are a few simple tips:

• Stick to short and snappy: Videos around 20–30 seconds work best for keeping attention and getting those clicks.
• Use trending formats: Scroll TikTok or Instagram Reels to see what’s popular—and design your ad in the same style.
• Make it personal: Even if it’s AI, the tone should still feel friendly, casual, and engaging.
• A/B test like a pro: Use different scripts, avatars, and visuals to see what your audience connects with most.

So… Should You Use AI for UGC Ads?

If you’re tired of shelling out thousands for ad content—or just looking for a faster way to build your brand—AI could be your secret weapon.

It’s fast, affordable, scalable, and surprisingly real. You don’t need a team of creators or expensive gear. Just a good product, a clear message, and the right AI tools to bring it all to life.

Think of it like having a mini production studio in your pocket—only it never sleeps, and it’s always on-brand.

Final Thoughts

Creating viral UGC video ads used to be time-consuming and expensive. But not anymore. With the help of AI, anyone—from solo entrepreneurs to small businesses—can craft high-converting, scroll-stopping content that resonates with real people.

So, if you’re ready to grow your brand and get more eyes on your product, it might be time to give AI a try.

After all, in a world where content is king—why not let Artificial Intelligence wear the crown?

Ready to create your first AI-powered UGC ad? Dive in and start turning viewers into fans—and fans into customers.